"... Apple never really had a dominant position in PC business, like it has in the digital music business. But that's not the only reason, why the esteemed professor might be off the mark. iPod, and Apple are part of the post 'rapid commoditization' theory proposed by the esteemed professor [italics added]. iPod is nothing but a shiny packaging for off the shelf chips, and a hard drive. At the very core, not much difference exists between a Creative Zen and an iPod. ... The difference is the software that is being used to create a 'user experience'."