Sun 06 May 2007
The White Road Journey
Category : Commentary/WhiteRoadJourney.txt
Gary Erickson, in "Raising The Bar - Integrity and Passion in Life and Business", makes a distinction between White-Road bike journeys and Red-Road ones.
"We hadn't set out with a final destination in mind."
Years later, Erickson, maker of Clif Bar energy bars for athletes, faced wth having to sell his company or to go on ahead as an independent entrepreneur, drew on his experience on the white-road jouneys to decide that it's the journey that's going to be the greater reward.
This book is a great read of those of us who find ourselves lost, from time to time, on our own white road journeys - for you do get lost on those white roads. It's for remembering that being lost is part of the pleasure of the journey when you're not moving to the beat of someone else's drum. Life has a way of opening up interesting new vistas (and I'm not talking of the Microsoft kind), at the next turn, when you least expect it.