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by: Bernard Teo

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Bernard Teo
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Fri 26 Sep 2003

News Gothic

Category : Commentary/newsgothic.txt

Actually, as a follow on from the previous article, I just realised that the font I used to simulate the classified ad pages is News Gothic, not Times. It matches the font used by the newspaper most closely. So, the ability to play with all these typefaces on the Mac has other direct commercial uses besides just benefiting graphic artists and DTP designers.

While on the same subject, I just used a system that allows you to see how the ad will look, directly, while you're submitting the advertising copy. And it does away with an operator entirely. The ad gets queued up for publishing on the dates you specified, exactly as you had set it. And the cost is 70% cheaper (30 cents per line as opposed to $1.00). Score a point for technology.

Posted at 8:31AM UTC | permalink

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