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Fri 01 Oct 2004
Category : Commentary/hughTrain.txt
Mervin Chan wrote in, after reading my post about The Cluetrain Manifesto, and pointed me to the site gapingvoid.com, home of Hugh "cartoons drawn on the back of business cards" MacLeod.
There you can find The HughTrain Manifesto, and other excellent reading (and viewing), including a post on how to be creative.
But I especially like the discussion following "The Sex and Cash Theory" - "The creative person basically has two kinds of jobs: One is the sexy, creative kind. Second is the kind that pays the bills. Sometimes the task in hand covers both bases, but not often. This tense duality will always play center stage. It will never be transcended."
I can see people approaching their jobs this way everywhere. But I have an employer's view of things and I'm too busy figuring out how to pay my own bills (till the day I die) to have much inclination for funding other people's alternative lifestyles. I keep thinking, when I was reading The Cluetrain Manifesto, where's the point of view of the people who're figuring out how to pay the salaries, who have slogged to build the companies in the first place.
There ought to be a balance. But there's no denying that people are tuning out their day-jobs (and who's to say I won't do that myself if I were to go back and get a day job). It's great to be able to read, on gapingvoid, the (considered) opinions of so many people, and try to work out your own approach. In this, I think, the authors of The Cluetrain Manifesto are right. The web is about conversations. And there's value in tuning in. Thanks, Mervin.