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by: Bernard Teo

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Mon 19 Jun 2006

Dying by a thousand cuts

Category : Commentary/piracy.txt

We've crossed the 5500 figure for the number of registered users of Postfix Enabler, DNS Enabler, et al. But, if you go to Version Tracker or MacUpdate, you'll see download figures at least 10 times that number.

That's the point of that article : "Piracy bleeds Mac game makers dry". Piracy bleeds all software developers dry.

"The software's overpriced; I want to try it before I buy it (but then never get around to buying it); I can't afford it on a student's income." And so on...

I've read that software publishers factor the cost of lost sales due to piracy into the retail cost of their products, in effect punishing the people who pay for software by getting them to bear the cost for those who don't.

I've never wanted to do that. I'm working towards the day when we'll lick this problem. Price the software low - but make everyone who use it pay for it.

Nothing gets me down more than having someone who pirates the software write in to ask for support. We have an efficient back-end database, so it's very easy for me to tell when someone's had the gall to do that. Chutzpah's not the word. You go through highs and lows. These are the lows.

Postscript : But how do you get out of this funk? Salespeople keep themselves pumped up reading Anthony Robbins, and (the early) Zig Ziglar. Me? I dive into books like How I Made It, to remind myself that others may have gone through worse. And let Bruce Springsteen scream my pain away in Thunder Road.

Posted at 10:09AM UTC | permalink

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