Technology, business
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by: Bernard Teo

Joy of Tech ... from Geek Culture

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Bernard Teo
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Mon 18 Jan 2010

The Apple Licensing Myth

Category : Technology

Glad to see that Jean-Louis is still a fan. What's with the Apple Licensing Myth? Let's hear it from one who should know.

P.S.: Jean-Louis Gassée lost out to Steve Jobs when Apple chose NeXT instead of his Be to build what became Mac OS X. Yet he's generous in his assessment of what Steve Jobs had done to turn around Apple. Unlike most business failures, Apple's problems in the John Sculley / Mike Spindler eras weren't in the strategy. The "build the whole widget" idea really does work. The problem was in the execution and also, in some small part, due to the fact that Apple was way ahead of its time.

Posted at 7:32AM SGT | permalink

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