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Sun 10 Aug 2003

The Rise of the Muscular Mac

Category : Technology/MetrosexualMac.txt

Today's Sunday Times chronicles "The Rise of the Metrosexual" - "he is manly, has a girlfriend and is interested in topics like hair, clothes, jewellery and skincare".

The Mac, if you think about it, is going in the reverse direction.

Just five years ago, I would be spending the majority of my time in Photoshop, QuarkXPress, Persuasion, FreeHand. If I do programming, it would be in 4th Dimension. And, when I teach a Photoshop course, it's likely to be filled with guys with long hair and scruffy jeans.

Today, I've just finished the 1.1.2 version of Sendmail Enabler, documentation, and all. I'm spending most of my time in Unix. When I search Google for a solution, I'm likely to be peering over the shoulders of Linux geeks. The Mac is twice as powerful today, and infinitely configurable.

Watch what a Linux guy does when he wants to help someone implement a solution - he sends over lines of code, or a set of shell scripts.

The Mac culture's a bit different. We send over an icon, packed with all the code you need. Just double-click, hit a button, and let the Mac do its stuff. It has put on muscles. But it's still the Mac. What's there not to like?

Posted at 11:54AM UTC | permalink


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